Some people see emojis as unprofessional, so they aren’t appropriate in every arena. If your brand is the button-up type that embraces a professional, conservative tone, for example, emojis aren’t for you. While emojis are socially accepted, they might not fit with your brand’s tone. Test the idea before adding emojis to high volumes of emails. Will your business see similar results? The best way to see if open rates increase for your business is to run split tests just like Swiftpage did. Swiftpage, for example, says their newsletter has a 3.29 percent higher open rate when there is an emoji in the subject line. Other companies have run their own split tests to find email subject lines with emojis have higher open rates than those without. But is there any data to back that up? According to Experian, 56 percent of brands that use emojis in subject lines see increased open rates. Your eye is drawn to images and other symbols that are different than rows and rows of text. To help brands navigate this new crush on emojis, we’ll answer these popular questions so you can decide if emojis are right for your business, and if they are, you’ll have the resources to use them effectively.Įmojis make a subject line standout in an inbox. Do they improve open rates? Are they right for every brand? If you cater to an older crowd, should you stay away from emojis? Where can you find them? What are the most popular emojis? Will they show up correctly in every inbox? What best practices are there? These little symbols and emoticons have raised quite a few questions. If you check your inbox on any given day, you’ll likely find several with emojis in the subject lines just like this: Two percent might not seem like a big number, but when you consider 2.47 billion emails are sent everyday, two percent doesn’t seem so tiny anymore. It’s believed that about 2 percent of emails contain an emoji. Now, there are close to one thousand emoji characters available. They were a staple on cell phones, and soon email service providers started supporting the use of these characters. In 2012, emojis really started taking off. Once only popular to teenagers texting at warp thumb speed, emojis have entered email marketing – and many believe they’re here to stay. From smiley faces to stars, emojis are now communication tools. Twitter is full of them, cell phones have pages to choose from and now they’re popping up in email subject lines.
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