![]() These profiles can then be used for a variety of purposes from targeted advertising to credit scoring and targeted political campaign messages. This enables construction of detailed profiles about individuals, which could include inferences about shopping habits, socio-economic class or likely political opinions. ![]() ![]() Such networks link activity across multiple apps to a single user, and also link to their activities on other devices or mediums like the web. is primarily enabled through ‘third-party’ trackers, which track users via ‘first-party’ mobile applications, whose developers embed their technology into application sourcecode. Each tracker request introduces latency and other performance issues.
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